Intellectual Property
Brand Guidelines
These guidelines govern how the DeediX brand may be represented. They apply to all internal teams, contractors, partners, and any third party that references DeediX in press, partnerships, or external materials.
Last updated: April 2026 · DeediX Technologies Ltd
Logo and wordmark
Light background variant
Dark background variant
Do
- Use the DEEDIX wordmark in its approved form with correct spacing.
- Maintain adequate clear space - at minimum the height of the letter D - around the logo on all sides.
- Use the primary blue (#007BFF) or white logo on appropriate backgrounds.
- Use the full wordmark "DEEDIX TECHNOLOGIES" in formal and legal contexts.
- Use the short form "DEEDIX" in product UI, navigation, and space-constrained contexts.
Do not
- Do not alter, distort, rotate, or apply effects to the wordmark.
- Do not change the typeface used in the wordmark.
- Do not use the logo on backgrounds with insufficient contrast.
- Do not add outlines, shadows, or glows to the logo.
- Do not place the logo alongside third-party marks in a way that implies partnership without written consent.
- Do not recreate the logo from scratch using a different typeface.
Colour palette
Primary Blue
#007BFFCTAs, links, highlights, interactive elements
Primary Dark
#0056B3Hover states, dark buttons, pressed states
Dark
#1A1A1ABody text, headings, primary UI backgrounds
Dark Light
#2D2D2DSecondary backgrounds, cards on dark surfaces
Light
#F5F5F5Page backgrounds, light surfaces
White
#FFFFFFCards, modals, clean surfaces
Typography
Inter
Primary typefaceAll body copy, UI labels, navigation, and general content. Default sans-serif for the platform.
Weights: 400 Regular, 700 Bold, 800 Extra Bold, 900 Black
Space Grotesk
Technical / productDeveloper-facing content, code-adjacent UI, technical documentation.
Weights: 400 Regular, 700 Bold
Poppins
Campaign headingsLarge display headings in marketing campaigns and landing pages.
Weights: 400 Regular, 900 Black
Unbounded
Strong emphasisImpact headings and hero text where maximum visual weight is needed.
Weights: 400 Regular, 900 Black
Playfair Display
Editorial / editorial serifLong-form editorial content, blog headers, and certification documents.
Weights: 400 Regular, 900 Black, Italic
Tone of voice
Professional
Authoritative and credible without being stiff or unapproachable.
Clear
Plain language over jargon. Every sentence should have a clear purpose.
Helpful
Focus on what the reader gains. Lead with value.
Confident
We know our domain. Avoid hedging language like "might" or "could possibly".
Nigerian
Rooted in Nigerian context. Use local references naturally without forcing them.
Press kit or brand asset requests
Need logos, approved screenshots, or brand assets for press or partnership use? Contact us and we will respond within 2 business days.